I developed the motion theory for the NOW rebrand with Venture 3 in 2021, then built and implemented the brand’s motion design system across AV touchpoints. As NOW’s Brand Guardian at Sky Creative, I earned stakeholder trust to push the brand creatively, playfully adapting the logo for major campaigns, such as adding fire around the “O” to promote House of the Dragon.

Designed and curated the campaign’s fire asset, featuring a smoky embers backdrop used across all static and digital executions.

NOW - HOTD Campaign

Collaborating across multiple teams, I led the development of the motion design alongside the static design team to evolve the branding and deliver an impactful F1 SOS OOH campaign.

NOW - F1 SOS

Other successful NOW promos.